Mokshika Sharma

VP of Product and Technology

2022 – Present

Led product, UX, engineering, IT, support roadmap for a $XXXM retail company, reporting to the CEO.

• Digital Product Vision: Led the development and execution of a comprehensive digital product vision for the e-commerce site, driving enhancements in UX, SEO, accessibility, and site performance. Built out a CRO program that increased conversions while aligning with brand standards to elevate product discovery and customer engagement.
• Growth & Revenue Optimization: Introduced and spearheaded 8 major digital initiatives, including a POS upgrade, e-commerce replatforming, and Search & Recommendations, driving $49M in incremental revenue. Developed strategies focused on customer experience optimization, including Same Day Delivery, Returns & Exchanges, and mobile payment integrations like Apple Pay and After Pay.
• Cost & Operational Efficiency: Directed six critical infrastructure projects—Toolio Inventory Management, data feed optimization, and service layer enhancements—that streamlined operations and contributed $3.5M to EBITDA growth, ensuring scalable and efficient processes.
• Organizational Leadership: Transformed a reactive organization into a product-led team by hiring 24 of 37 team members, fostering a culture of collaboration, innovation, and accountability. Empowered teams to own product-led initiatives across 7 key functions, ensuring alignment with business goals.
• Data-Driven Strategy & Analytics: Developed and implemented meaningful KPIs and dashboards for tracking e-commerce performance. Provided regular insights from data that enabled the team to adjust strategies and drive sales. Identified growth opportunities through competitive analysis and market trend research, translating them into actionable digital strategies.

VP of Brand Engineering

2021 – Present

Director of Product and Engineering

2020 – 2021

Led product & engineering for 4 retail brands for a PE Firm, with a portfolio size of $XXXM.

• Leadership & Strategy: Developed and executed strategic roadmaps for Sur La Table, One Kings Lane, and Z Gallerie, aligning technology solutions with business goals to drive growth and operational improvements.
• Digital Transformation & Innovation: Led the Sur La Table transition to omnichannel experiences, including the launch of BOPIS ($9M annual) and Amazon Today ($22M annual), while also replatforming One Kings Lane and preparing Z Gallerie for a new checkout.
• Vendor Negotiation & Procurement: Negotiated contracts for key platforms like securing up to 40% savings and better terms for CSC Generation.
• Team Development & Culture Building: Built and scaled teams up to 50 people across CSC Generation brands, hiring key roles in product management, engineering, and QA, while fostering a culture of ownership, transparency, and collaboration that led to faster, more efficient product releases.

Sigma Lion - COO & Co-Founder

2018 – 2020

Full Fridge - CFO & Co-Founder

2016 – 2017

Tastegraphy - CEO & Co-Founder

2015 – 2016

Built from ground up 3 companies with the same business partner in the food & investment space.

• Entrepreneurial Leadership: Founded and scaled multiple startups, including a meal delivery service, a personalized food recommendation app, and a machine-learning investment platform, raising $130K in funding, generating $250K in revenue, and acquiring 50K+ users while leading all aspects of product development, operations, and business strategy.

Software Engineer

2012 – 2015

Learned from expert engineers and product visionaries on how product is built, shipped and integrated.

• Technical Problem Solving: Developed and tested front-end features for WebSphere Liberty Profile using Dojo, HTML, CSS, and REST APIs; improved Functional Acceptance Test (FAT) failure rates by 33%, and led defect resolution, bridging research and development efforts.